All-Stars Racing still set for Christmas, no update on Anarchy Reigns, says Sega

Following the announcment that Sega Europe has restructured to “focus on developing new and existing digital content as well as driving key IP for packaged goods” games™ has spoken to Sega to clarify the fate of its packaged good still in development. The original press release (reproduced below)  states that the forthcoming release of London 2012 – The Official Video Game of the Olympic Games will still be released on the 29th of June but gives no indication as to the fate of the other Sega games currently in development.

A source at Sega has reassured games™ that Sonic & All-Stars Racing: Transformed is unaffected by the changes at the company and is still on track to be released before Christmas.

The fate of Anarchy Reigns, however, is less certain. Our source at Sega declined to give further details on the game, merely saying that there was no update on the previous annoucnement about the game’s European release – which confirmed a delay to Q1 2013. The region-free Japanese edition of Anarchy Reigns, named Max Anarchy, is due to be released on the 5th of July and will be reviewed in a future issue of games™.

The full press release, detailing the resturcture of Sega Europe and new focus on download titles and core IPs follows below:

 

SEGA REVIEWS THEIR EUROPEAN STRUCTURE

Distribution partners in place across Europe

LONDON – 28^th June 2012 – SEGA® Europe today confirmed that as a result of the recent restructure it will be shifting business to focus on developing new and existing digital content as well as driving key IP for packaged goods. SEGA has therefore realigned its business strategy and will be closing their offices in France, Germany, Spain, Australia and Benelux.

Koch Media have been appointed to assist SEGA with distribution across Germany, Switzerland, Austria, France and Spain of packaged goods, Level03 Distribution and 5 Star Games will assist with distribution across Benelux and Australia respectively which will be implemented from the 1^st July 2012.

All other territories will continue to be run through the same channels as before, and along with Koch, Level03 and 5 Star, will be managed through the SEGA Europe Headquarters based in London.

“SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise”, commented Jurgen Post, COO of SEGA Europe. “The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.”

SEGA will continue the sales, marketing and distribution of London 2012™ – The Official Video Game of the Olympic Games which will be launched on the 28^th June in Australia and the 29^th June across Europe for PC, the Xbox 360® video game and entertainment system, and the PlayStation®3 computer entertainment system.

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