as some of you may know, i did one issue about a year ago for what i hoped would be a recurring feature on the publishing landscape (a free games magazine in case you are wondering).
having realised that advertising revenue is the lifeblood of the publishing industry, and considering that the magazine isn't happening (at present), which would you say is the best option (longterm):
a) build an audience from scratch online and then (maybe) carve out a magazine once you have gained an audience - like rockpapershotgun?
b) try to get a magazine out there (but on a less frequent basis)?
i am now no longer a believer of offering a free magazine - no-one ever appreciates what they get for free. instead, and if i were to do a print magazine, i would attach a cover price to it.
so i really have two options for now: continue with a website for the forseeable future (and make it more like rockpapershotgun where it picks up readers gradually and becomes financially viable in say 200 years), or still try to carve out a niche with a print based magazine?
there is a certain beauty to be gleaned from having a print based magazine as the product has a reified identity. websites are too numerous, and it's hard to stand out from the pack.
what would you say?